Be that as it may, we all know how life works. Instead, I landed in tech. Perhaps it would’ve been almost frustrating if I hadn’t come across a great team of creative marketers who were all about producing genuinely valuable content as the most important key point of the company’s marketing strategy. As a result, I got to do the design work for amazingly laid-out pieces of inbound marketing content, such as eBooks, reports, guides, and infographics. Soon I realised all this wasn't any different from everything I once fell in love with. We still had a distinguishable tone of voice and recognisable style to be transferred to strong visuals, a specific narrative to be rendered into a layout, and a clear message to be conveyed through smart use of type, photography and composition. Since then, I’ve happily designed various inbound pieces within the fintech industry while wearing a Prada shirt here and there.
Win-win. Below are some examples.